Along with your profile picture, it lets you introduce yourself briefly before getting to know someone a bit better.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
Online dating is also relatively popular among the college-educated, as well as among urban and suburban residents.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.
Some 22% of 25-34 year olds and 17% of 35-44 year olds are online daters.