From DNA testing to personalized matchmaking, there's no shortage of services promising to help you find love — for a price.But for those of us looking to go a cheaper route, there's a solution: the internet.The deal makes Match the second traditional dating site this year to target a segment of daters either disillusioned with online dating or who want to be more discreet.The site e Harmony launched e H with its own matchmakers in January."They've got very significant market shares.Most services also encourage members to add photos or videos to their profile.Once a profile has been created, members can view the profiles of other members of the service, using the visible profile information to decide whether or not to initiate contact.
Dallas-based and Three Day Rule, a personalized matchmaking service based in Los Angeles, will announce on Tuesday a partnership that gets Match into high-dollar matchmaking terrain while giving Three Day Rule money to expand and direct marketing to Match members.One month as a Match member costs about ; at e Harmony, it's .95.Matchmaking service costs for both are in the thousands."It is very very difficult, if not impossible, to predict initial chemistry using variables assessed before two people meet each other," said study co-author Paul Eastwick, an assistant professor at the University of Texas at Austin."The algorithms are not scientifically valid and are extremely unlikely to generate compatible matches." In other words, matchmaking sites simply can't account for how two people will get along in person — chemistry, if you will.gets a cut from each customer at Three Day Rule, says Sam Yagan, CEO of the Match Group, which oversees Three Day Rule founder Talia Goldstein says Match approached her company last fall.