Economists love online dating websites, not to find the love of their lives (although they might be doing that) but because they provide an opportunity to observe a fascinating market in action: the market for marriage.
From this market we can determine what individual preferences are for a mate, and this can be extremely useful in economic analysis.
Only seven per cent of men and 21 per cent of women sending a message after matching‘If somebody does not feel particularly invested in a given match, they may feel casual about following up on it later on,’ he said.
‘An alternative theory is that many people post-filter their matches.
Those 30 million people have generated billions of pieces of data.
And because most dating sites ask users to give consent for their data to be used for research purposes, this online courting has played out like an enormous social science experiment, recording people's moment-by-moment interactions and judgments.
Only 7 per cent of men and 21 per cent of women sent a message after matching with a profile Women took their time over writing a message.
Almost two thirds of messages sent by men were sent within five minutes of the match taking place, while only 18 per cent of those sent by women were this fast.'By focusing on first impressions, Tinder constitutes a cut-down version of online dating, without any of the features that make it possible to understand the deeper characteristics of potential mates,' the authors said.
Neither one of these options is satisfactory though.
Besides photographs, each user's profile could include any number of personal details including age, height, weight, education, marital status, number of children, and smoking and drinking habits.
The data set includes some 1.1 million interactions between users.
The problem with this approach is that people either lack self-awareness or tend to not to be very honest in their answers.
This doesn’t just apply to the question of race but about other characteristics as well.